General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Hoping to reassure wary moms, General Mills has reformulated its Yoplait Trix yogurt to remove artificial colors, artificial flavors and high fructose corn syrup. A cup of Trix yogurt still contains a ...

Trix are no longer for kids – at least not on children’s television shows. But Cocoa Puffs are another matter. Trying to convince critics they don’t need government regulation, 11 big food companies, ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

Silly rabbit, these Trix are for '90s kids. General Mills announced Monday that it is bringing back its classic Trix fruity-shaped cereal. "Trix cereal is beloved by our fans, and we heard loud and ...

CindyH: Am I the only one who makes up stories about people and their purchases while waiting in long grocery lines? Last week this older gentleman in front of me at Fred Meyer, had a cart full of ...

"Silly Rabbit, Trix are for kids," is a tagline well known to just about everyone. The breakfast cereal's status was once close to iconic, thanks to the ad campaign, but the company recently decided ...

Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died March 26 at his home in Stamford, Conn. He ...