While some international destinations struggled with overtourism, the U.S. saw significantly fewer foreign visitors in 2025.

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Visits to the US by international travelers declined for the eighth straight month in December, in a continued blow to the tourism industry.

President Trump’s divisive Christmas message and ongoing ICE raids sent a global signal far beyond U.S. politics. For travelers, fear and unpredictability undermine trust, sentiment, and bookings. As ...

After a rough start to the year for inbound tourism, the United States’ destination marketing organization is rolling out a new campaign to bolster travel demand. Brand USA’s global campaign, “America ...

A tourist visiting from Shenzhen, China, poses for a photograph with armed members of the National Guard at the base of the Washington Monument on the National Mall on August 27, 2025 in Washington, ...

Seattle's waterfront has long drawn travelers from all over. But recently, some business owners have been feeling the effects of a drop in international visitors. - Jason Redmond/Reuters Joe Koenen ...

Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ...

Brand USA has debuted the most ambitious global tourism marketing campaign in its history during this week's Brand USA Travel Week U.K. and Europe in London. Titled "America the Beautiful," the ...