Google has hit a milestone of more than 3 billion installs for app ads, up from 2 billion in May, and released the next generation of Universal App Campaigns along with a new TrueView ad format for ...
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are ...
Google GM and VP of apps, video and display Sissie Hsiao will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Google is known for making methodical changes ...
In a partnership announced Wednesday with Google, Bidalgo is joining the Premier Partner for Mobile Advertising program in Google's Universal App Campaigns to help app marketers "master" UAC, which ...
Precisely 373 days ago Google went all in on Universal App Campaigns. The idea behind UAC was, through machine learning, to simplify the advertising process and help developers more easily promote ...
Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...
Google To Allow Advertisers To Opt Out Temporarily To Search Partner Network Even For PMax Campaigns
AdWeek posted that Google Ads is now allowing advertisers to temporarily opt out of the Search Partner Network in Search and Shopping ad campaigns, even if they are using Performance Max (PMAX) and ...
With Universal Campaigns, advertisers can create one campaign with a single budget that automatically optimizes across multiple ad formats in real-time. This performance-driven approach allows brands ...
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