Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

GetHookd has launched an AI-powered ad generator for problem-solution advertising, addressing a widening gap between rising ...

A new report has ranked four of the leading AI ad optimization platforms for 2026, comparing how each platform approaches creative development, ...

Advertisers have steadily ramped up the use of AI tools in creating ads you see when perusing the internet. In response to this trend, Google announced a new feature on Thursday that’s geared toward ...

Google is removing campaign-level language targeting from Search and AI Max for Search campaigns starting in late September, shifting responsibility for language matching to Google’s automated systems ...

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the ...

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads. Imagine, instead of having to ...

The first wave of AI for online selling executed work faster; the next AI wave should focus on educated decisions.​ ...

Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads across Search, YouTube, and Discover. It also requires ...

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The GCC’s social-media market is extraordinarily connected — but it is far from uniform. For marketers, the challenge is no ...