This week the author of the business model canvas, my friend Alexander Osterwalder, launched his new book Value Proposition Design, the sequel to his million copy best seller, Business Model ...

A value proposition in marketing is a concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent ...

The value proposition contained within a business model canvas refers to the compelling and distinctive value that a product or service offers to its intended consumers. It explains why consumers ...

A range of free tools are now available for aspiring innovators, such as the Business Model Canvas, Value Proposition Canvas ... begin the authors of the book ‘Trend-Driven Innovation: Beat ...

The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or ...