There's certainly no shortage of confusion surrounding Intel's Viiv platform -- some are billing ... that when you purchase a product with a Viiv logo, it'll be able to handle most digital home ...

I suppose Intel could make a special dispensation for Apple to use VIIV, but that wouldn't make much sense. The reason that vendors feature logos like "Intel Inside" and VIIV in their marketing ...

Intel is trying to persuade media companies and hardware makers to adapt their products to work together, and identify the offerings it has certified with a Viiv logo.

Columnist Mike Langberg speculates that what it might offer is consumer confusion: "Will a portable music player carrying the Viiv logo work on an AMD Live PC? Will a Viiv PC be able to run movies ...

Another is that VIIV will appear in a more stylized form as the logo for the company's new dual-core chips, which are the equivalent of two chips in one. Two letter V's, separated by two lines ...

SAN FRANCISCO — Recent trademark filings from Intel Corp. are raising speculation that the world’s largest chip maker may be preparing to create a new global brand. The question is, what does ...

Earlier this year Dell sold several PCs featuring a prominent logo and explanation of the Viiv technology on such systems as its vaunted XPS lineup. Dell's Dimension E520, XPS 210 and XPS 410 PCs ...

With Intel's Viiv platform garnering lots of attention ... indicates that the desktop or laptop bearing the logo is designed for multimedia and home-theater applications. Desktops will feature ...