Wall, South Dakota, has 700 residents — its drug store is visited by 2 million people a year. Wall Drug, which is a functioning pharmacy, is huge tourist attraction near Badlands National Park.

“Dad and Mom and I came out here in 1931,” says Bill Hustead, president of Wall Drug. “We put up ice ... Indian crafts, pottery, jewelry, rocks and gems, an impressive selection of Western ...

Wall Drug, with its free ice water and homemade doughnuts, remains one of the top roadside attractions in the country, according to the 2025 USA TODAY 10BEST Readers’ Choice Awards.