New brand positioning: “Wanna Drive?” isn’t just a tagline – it’s a commitment that at CarMax, the customer is empowered to buy their way, with the clarity, confidence and control to navigate the ...

CarMax is shifting gears with its brand. The national used-car retailer has introduced a new tagline — “Wanna Drive?”— moving on from the familiar “The way car buying should be,” which it has used for ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

CarMax, Inc. (NYSE:KMX) is one of the best automotive stocks to buy according to hedge funds. On August 25, CarMax, Inc. (NYSE:KMX) announced the launch of a new brand positioning, bringing the ...

Carmax, a huge retailer of used cars and the official auto retailer of the NBA and WNBA, continues to showcase pros. Its latest campaign, the next entry in its “Wanna Drive?” push, snagged multi-year ...

CarMax unveiled a new brand positioning and tagline as it doubles down on omnichannel retail capabilities that span in-store and online shopping, according to a press release. The largest used car ...

CarMax chief marketing officer Sarah Lane joins the Auto Remarketing Podcast to talk about the company’s new “Wanna Drive?” branding, its omni-channel buying and selling experience, putting the ...

CarMax continues to expand its “Wanna Drive?” platform by adding two major names to its basketball strategy, per SportsBusinessJournal. Cavaliers guard Donovan Mitchell and Wings guard Paige Bueckers ...