Effective startup marketing goes beyond selling product features; it should focus on solving customer problems. Honesty in marketing trumps hyperbole to build lasting customer trust and avoid costly ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. What makes some entrepreneurs more successful than others?

What is an entrepreneur? What are the key traits of a successful entrepreneur? What are the different types of entrepreneurship? How do entrepreneurs manage their day-to-day operations? What ...

Personal Finances: Initiating a business venture often requires significant financial outlay. Therefore, performing an exhaustive review of your personal finances, which includes your savings, ...