Selecting a brand name for a company or its products or services is often one of the most challenging and complex initiatives that a company can undertake. At the heart of the issue is the desire to ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ...

After a recent disappointment with a brand name laptop, SHERYL GOLDSTUCK explains why a name is not what matters.

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

You've probably used a brand name thinking it was the actual tag for the thing itself, because everyone does. When one label becomes the word for an entire product category, it's marketing gold and a ...