In a market research questionnaire, a scaling technique that measures how much a respondent ‘agrees’ or ‘disagrees’ with a statement. A scale will have an odd number of choices, and an equal amount of ...

Studies presented at Digestive Disease Week included some focused on the quality and empathy of AI responses versus those from physicians related to patient questions about gastrointestinal cancers, ...

Stapel scale, Likert scale, Thurstone differential scale, and direct rating scales. One of the most widely used formats is the Likert scale. The purpose of this article is to examine the Likert scale ...