Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

Before the emergence of digital marketing, a tight budget made communicating the business message of startups ridiculously hard. Even today, traditional marketing avenues are all but cost effective.

Indian marketing professionals are getting more tech savvy with the evolution of digital technologies. In an interview with Business Insider, Mayank Kumar, Founder & MD of upGrad said that the ...

Digital marketing is one of the fastest growing and most in-demand fields today. With consumers spending more and more time ...

When you use links on our website, we may earn a fee. Digital Marketing Institute: Professional Diploma in Digital Marketing is our top pick All of our top picks offer fully online courses and ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

Whether you're a solo practitioner or part of a large firm, marketing helps you differentiate ... both traditional and digital, that can elevate your firm's visibility and credibility.