WOW is free of toxic sulfates and cruelty ... styling hair so it appears and feels amazing in the finished style.” Apply to your hair after shampooing and gently squeeze out the excess water ...

Federici could have retired early after that, but instead she worked in the music industry for a while and then returned to hair to launch Color Wow in 2013 at the age of 60. Thanks to the sale of ...

Color Wow's Xtra Large Bombshell Volumizer took my naturally pin-straight hair from flat to bouncy. It thickened and volumized my hair without weighing it down.

The holiday season can damage hair due to heat styling, excessive product use, and environmental exposure. WOW Skin Science’s Apple Cider Vinegar Shampoo gently cleanses the scalp, removes ...

That needle, however, might just be the new Curl collection from Color Wow. Like so many people with curly hair, I’ve spent a lot of my life trying to control, change or hide my curls.

Just like we change our skincare routine in the colder months, our hair, too, needs extra TLC during the winter season. That’s because cold, dry and static-filled air can do a number to our strands.