writing (or presenting) a quality brief is a skill set to be honed over time. But the next time you see a creative briefing template, or advice on what essential elements to include, remember that ...

If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. Sponsored by Aventi Group. If you're a B2B marketer, you know ...

In this video series we speak to creative leaders about their approaches to commercial creativity, leading a team, writing and responding to briefs and more 01/08/2018 9:19 am Zia Zareem-Slade, ...

"AI has impacted all areas of creative work, from content writing to voice acting, and now brief writing," Jones said. "Agency folks know that good work is only possible with a coherent creative ...