The yellow circle on a blue background has to go ... Move towards a more ownable and distinct label that could use tropes and colours from Tesco’s visual system. In this case, I’d suggest the former, ...

The German supermarket said the promotion infringed its trademark as it uses a blue square with a yellow circle with its name ... prices and promotions using labels and geometric shapes.” ...

Lidl and Tesco are facing off in a High Court battle over a yellow circle logo. The two supermarkets are at loggerheads over claims by Lidl that Tesco infringed its copyright by using a yellow ...