Between 2020 being a dumpster fire of a year, and our not-so-healthy social media spirals frequently reminding us of it, it’s really no surprise that many of us have been struggling to get a good ...

"Girl this video made me cry," read one of the comments on Gentle Sunset ASMR's 'Scalp Oil on Box Braids for Sleep' video, with more than 250,000 views. "Out of all the asmrtists (a creator who ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

It's taken me a long time to write this article, and here's why: I fell down the ASMR rabbit hole. ASMR is an acronym for Autonomous Sensory Meridian Response. There's little medical writing on ASMR, ...