Salish’s path to global attention all started almost six years ago on her father’s YouTube channel. Jordan Matter, a well-known photographer and social media personality with millions of subscribers, ...

When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

YouTube star Salish Matter drew a massive crowd at American Dream mall on Saturday as she launched her new line of makeup. Salish, her father, Jordan Matter, and Ninja Kidz appeared on American ...

When I ask Salish Matter to tell me about her daily routine, she answers as any 15-year-old might. She describes waking up (“too early”), going to school, hanging out with friends if she doesn’t have ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...