U.S. ad spend is proving to be relatively resilient and is expected to decline by just 7% this year to $224.5 billion before climbing to $242.8 billion in 2021.

In 2020, Zenith estimates digital media ad spend grew by 3.5% accounting for 54.2% of total U.S. ad spend. Zenith expects digital media to grow by a more robust 9.6% in 2021, totaling $136.3 ...

Zenith also said that ad spending is “beginning to return,” forecasting a 5.8 percent gain for 2021, boosted by the rescheduled Summer Olympics in Tokyo and UEFA Euro soccer championship.