In this file photo, the five members of K-pop girl group NewJeans attend a press conference in Seoul on Nov. 28, 2024, to announce a decision to terminate their exclusive contracts with ADOR.
ADOR also emphasized their commitment to continuing activities with NewJeans. The company stated, “We have provided all personnel and facilities support until now and plan to continue doing so ...
Ador argued that NewJeans' success was due to parent company HYBE's full support. "Ador received a total investment of 21 billion won ($14.5 million) from HYBE in two rounds (for NewJeans’ debut).