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ADOR files injunction to prevent NewJeans from signing independent advertising contractsIn this file photo, the five members of K-pop girl group NewJeans attend a press conference in Seoul on Nov. 28, 2024, to announce a decision to terminate their exclusive contracts with ADOR.
Ador argued that NewJeans' success was due to parent company HYBE's full support. "Ador received a total investment of 21 billion won ($14.5 million) from HYBE in two rounds (for NewJeans’ debut).
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