Earlier today, Apple announced that its iPhone 14 Pro and iPhone 14 Pro Max would come in a new "deep purple" shade. As a purple-lover, I was intrigued. But my day has gone downhill from there.

Pre-orders for the iPhone 14 range are expected to start on September 9. My advice is, if you want a purple or blue iPhone 14 Pro / Pro Max, you will have to move fast.

The barrage of iPhone upgrades is nearly endless on Apple keynote day, and one of the most eye-catching updates is a pretty purple color for the iPhone 14 and 14 Plus. If the color looks familiar ...

a wave of dummy models originating in Asia claim to show the ‌iPhone‌ 14 Pro's selection of color options, including new blue and purple finishes. The images of ‌iPhone‌ 14 Pro dummy ...

In the market for an iPhone 14 Pro or iPhone 14 Pro Max? Then you’ll be able to choose between a Deep Purple, Gold, Silver, or Space Black model. Here’s how each of these look. Deep Purple is ...

the purple might clash with a case of a different color. That's just our two-cents, the preference is ultimately yours. An option we particularly like for the iPhone 14 Pro and iPhone 14 Pro Max ...

There are four color options for the iPhone 14 Pro Max: deep purple, silver, gold, and space black. I'm partial to the deep purple as it pops the most, and that’s the one I tested out for this ...

can look like a drab shade of gray or like Grimace purple. The iPhone 14 Pro and 14 Pro Max go on sale Friday, Sept. 16, and are currently available for preorder. iPhone 14 Pro 128GB $999 £1,099 ...