Single letters as symbols are of course nothing new, stretching back to royal seals and monograms, but today's letter logos share a debt to the Obama "O" as well as smartphone-friendly design ...

[Image: NBC News] By the 1990s, single-letter monograms had dropped to 2% of new logos, but they have bounced back, accounting for a little more than 3% of this decade’s logos, perhaps due to ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, ... called the “Leaper,” and a new monogram that incorporates the “J” and “R ...

Other changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that incorporates the “J” and “R” in the brand name. Car and Driver ...