In a recent article, I explored the shifting behaviors of B2B buyers and the implications for sales organizations. But ...

Every B2B organization should work diligently to align their funnel to the buyer's journey. This article will explain what each is, how they are different, why they are typically not closely aligned, ...

Companies think they have the buyer's journey pretty figured out by now. But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a critical part of the marketing process.

Here are some tips for increasing conversions along the buyer’s journey. People know that when they give you their email ...

Knowledge's new Buyer's Journey feature boosts meeting conversion rates by 62% by combining person-level website tracking with verified contact data, giving sales teams unprecedented insight into ...

Knowledge's new Buyer's Journey feature boosts meeting conversion rates by 62% by combining person-level website tracking with verified contact data, giving sales teams unprecedented insight into ...