The news has broken and fans across the country, all over the world really, are eagerly awaiting when Costco relaunches Coke ...

The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

Take a look: The campaign’s tagline—"Pepsi Anytime"—is like a direct rebuttal to Coke’s ‘Half Time’ pitch. We spoke to industry experts to decode, dissect, and deduce the waves this ...

PepsiCo India’s latest campaign, “Anytime is Pepsi time,” is widely seen as a direct challenge to Coca-Cola’s recently ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...