When an event uses custom bottled water, the label can turn a basic drink into moving ad space that people carry from session to session. For brands looking for one more gentle touchpoint, those ...

Corporate branding traditionally has relied on print materials, digital campaigns, and giveaways such as pens, notepads, or other promotional items. In recent years, organizations have explored ...

SEATTLE - One evening last week, while Namshin Kim of Everett, Wash., was trying on clothes at Nordstrom, a salesperson offered her a bottle of water with the store's label. Pleased with the freebie, ...