At the beginning of 2007, Dos Equis brand equity was going nowhere. Research showed that people had little association other than the fact that Dos Equis was from Mexico, which did not evoke quality ...

Company History Dos Equis, a popular Mexican beer, was first brewed by a German brewer named Wilhelm Hasse in 1897. He founded the Moctezuma Brewery, Cervecería Moctezuma, in Veracruz, Mexico ...