Simply put, CPM stands for “cycles per minute,” which measures the frequency of a golf shaft. To obtain this measurement, a fitter or club builder places the grip end of a golf club into a clamp, then ...

The field at this year’s Puerto Rico Open had 132 exceptionally talented golfers with similarly perfect swings as hypnotic as the nearby palm trees blowing in the island breeze. But when you looked ...

Here's the difference between stock and aftermarket shafts. Learn why premium shafts perform better when fit correctly. The post Stock vs. Aftermarket: Why the right shaft is worth the investment ...

Many golfers wrongfully assume that aftermarket shafts are only for serious and/or better golfers who seemingly know or care more about their equipment. Of course, that’s not true — aftermarket shafts ...

North Thin Ply Technology, a Swiss-based composites firm, has developed cutting edge materials for the Americas Cup, Formula 1 Racing, high-end cases for luxury watchmaker Richard Mille and even ...

Graphite shafts are nothing new. They’ve been in drivers and fairway woods for decades, nearly every hybrid comes with a graphite shaft, but irons are a different story. For many golfers, steel has ...