But the Hartford insurance company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

McLennan Community College rolled out a new logo for its communications and merchandise Wednesday, the product of a rebranding effort aimed at catching the eye, and enrollment, of prospective ...

1. Find A Name That Echoes Your Brand Identity. Your name, logo and imagery should reflect your brand identity: who you are, how you’re unique, your personality and culture, who your customers ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

By 1867, the logo began to echo the stag depicted in Sir Edwin Landseer’s 1851 painting, “The Monarch of the Glen.” The stag has a powerful pedigree in Hartford , with one perched atop the ...