Magnum has been running television ads in the UK in which a woman finds to her dismay that her partner has brought home a private-label version of the chocolate-covered ice cream on a stick.

I eat ice cream all year round (yes, even in the depths of winter), so if you're anything like me, you'll be excited by the ...

As Magnum’s global brand vice-president Ben Curtis tells The Drum, however, the premium ice-cream maker has been using this behavior to its advantage. Unilever-owned brand Magnum is using ...

The newly minted firm will boast five of the 10 best-selling ice cream brands worldwide, namely Magnum, Ben & Jerry’s, Breyers, Walls and Cornetto. Sales of these and Unilever’s other ice ...