The New York Islanders skated in fisherman jerseys six times this season, reclaiming a logo not worn in a game in 25 years. The marketing flops of yesteryear are getting a second chance.

After more than two decades adrift at sea, the Fisherman returned to Long Island. The New York Islanders brought back their long-lost logo when they debuted their latest Reverse Retro jerseys ...

The New York Islanders were more than 10 years removed ... who had worn the classic Islanders logo a few years earlier never seemed to be fully on board with it, McLennan actually didn’t mind ...

The four stripes on the hockey stick on the New York Islanders' logo weren't there at the beginning. (David Kirouac-Imagn Images) Here's today's NHL Nugget – this Weekend's Way Back When rewinds ...

The New York Islanders are diversifying its brand off ... products in collaboration with Ebbets Field Flannels featuring new logos and wordmarks. The first images of the new branding surfaced ...

Here's today's NHL Nugget – this Weekend's Way Back When rewinds to 1972 when the New York Islanders franchise was born. When it came to the name for the Long Island team, it was a no-brainer. But the ...