The flagship O’Neill Surf Shop in Santa Cruz has shut its doors for the last time. The closure, first announced at the ...

“O’Neill Surf Shop will continue to offer the world’s best wetsuits and all of your other beach and streetwear needs at our other store locations on 41st Ave. in Capitola, at the Santa Cruz ...

We can all thank O'Neill for this one too, as he opened one of California's first surf shops in 1952 and simply called it "Surf Shop". The O'Neill Surf Company was one of the first major surf ...