It's not often that POWDER Magazine would write a story about television host/media personality Ryan Seacrest (no offense, but we have bigger fish to fry), but a recently-uncovered vintage commercial ...

but we have bigger fish to fry), but a recently-uncovered vintage commercial from Mountain High Ski Resort, California has our heads spinning with 90s nostalgia. Mountain High is known for being ...

On Thursday, Feb. 20, a decades-old commercial was unearthed by a ski resort in Southern California ... Just as viewers thought the ad was about to end, the resort's owner, Danny Tognazzini ...

A collection of striking vintage ski posters that hark back to a golden age of winter holidays are expected to fetch a whopping £1million at auction. The pictures of Europe's top skiing ...

Would an image of a shirtless man bending a ski in half survive scrutiny from an advertising agency today? Probably not. But that’s what made the 1970s so special. And there’s the shirtless ...

Well, if you were born in '80s or '90s, you might want to hit follow on @vintage_snowboard_ads. It is a goldmine of style and simpler times. Take this Billabong ad from the October ‘93 issue of ...

By Martin Peikert (1901 to 1975) Estimate £3,000 to £5,000 Gstaad Another poster advertising ... The Christie's annual Ski Sale, which will auction almost 200 vintage ski posters, takes place ...

Legendary filmmaker and freestyle champion Greg Stump returns to Aspen to screen his vintage ski films, “The Good, the Rad, and the Gnarly” on Feb. 12 and “Fistful of Moguls” on Feb. 19 as part of ...

To ski is to buy. You can’t visit the mountains, let alone ride a chairlift, without plunking down some cash. It makes sense, then, that as POWDER gathered steam in the 1970s, advertisers took ...