Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners.
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.
The new recording features the Red Clay Strays, a rock band from Alabama, in place of the late Motown legend Aretha Franklin.
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.
Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.
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Cindy Rose prioritizes clients and investors over public events during her first Cannes as WPP CEO
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ...
EA talks new ad formats in video games, the second round of Grand Prix winners were announced and more dispatches from Croisette brand activations.
Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.
Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.
Founder and CEO Haley Rosen discusses building a media brand around women’s sports as audiences and sponsorships grow.
See a message from Flavor Flav, AI advice from Cindy Rose and a brainstorm from Kristen Cavallo and Susan Credle.
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