In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...

India's jewellery market saw a subdued Dhanteras with the debut of 9-Karat gold, officially recognised by BIS. Despite its ...

Marketers are anticipating strong demand this festive season, propelled by the Union government’s GST rate cut and buoyant consumer sentiment. Discretionary spending is expected to rise, particularly ...

JioStar and Collective Media Network have launched 'Mahabharat: Ek Dharmayudh,' AI-powered premium entertainment series. This ...

Sindhuu Govindarajan has departed from Unilever, where she was brand director for Surf Excel South Asia, to join Tata ...

Apple's deal begins next year. The iPhone maker will stream F1 on Apple TV, its critically acclaimed streaming service that ...

Parents who don't want to turn off all chats with all AI characters will also be able to block specific chatbots. And Meta ...

Infectious Advertising has appointed Smriti Tewari as its new business head. With 13 years of experience across diverse ...

Discover why global companies are facing challenges in China as local brands gain traction. Read more about the impact on BMW ...

Nearly two decades on, Bigg Boss remains India’s most enduring reality TV franchise. Produced by Banijay Asia, it spans Hindi ...

MTV India remains unaffected by global channel closures. While international MTV music channels are ceasing operations, MTV ...

Indian consumers are feeling more optimistic and confident. Inflation concerns have dropped, boosting purchasing power. This ...