Plum’s body-care vertical, BodyLovin’, rebrands with an "Anti-FOMO" strategy, targeting Gen Z through "mass-tige" pricing, ...

As brands seek context-rich visibility, Nexus is turning malls into experience-led media platforms, where 3D content and ...

What we are seeing instead is a shift toward accountability. Recent industry studies show that over 70% of marketers now ...

Shoppers Stop, the fashion, beauty and gifting retailer, has elevated Biju Kassim as the managing director & CEO of Global SS ...

The move aligns with its campus-format coworking model, combining workspaces, sports facilities, and community-led activities ...

The solution aims to help brands improve visibility across AI interfaces while managing customer experiences on owned ...

Instamart is the first partner to use the offering, which targets users using purchase intent signals and links content ...

The agency will handle media relations and communication strategy to support brand visibility and outreach across North India ...

By evaluating coverage features, exclusions, renewal terms, and insurer credibility, families can make better decisions for ...

The solution places ads on OTT home screens within discovery layers, avoiding in-stream ads while keeping content ad-free and ...

He will lead the advertising revenue function across the company’s web and app platforms and will report to Pathik Shah, CEO, ...

The latest partnership adds to the brand’s ambassador lineup as it shifts focus towards product-led communication in the ...