Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies ...

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.

The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.

The Indian research and insights industry has reached a remarkable milestone, touching $3.2 billion in FY2024, as revealed by the Market Research Society of India’s (MRSI) latest annual report. Titled ...

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In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who ...