As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that ...

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet ...

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit ...

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test ...

Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator ...

The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends ...

The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...