Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...