Reddit says its ad business has grown significantly since going public in March 2024. In the second quarter of this year ...

The deal was finalized recently in Mountain View, CA (where Google is headquartered) during a meeting with WPP's new CEO Cindy Rose, Google Cloud CEO Thomas Kurian and their teams.

After two years of speculation, Netflix will now invite subscribers to play games on their smart TVs, announcing a slate of new gaming titles available directly through the streaming platform.

A Texas law requiring Google and Apple to prohibit minors from downloading apps without parental consent violates the First Amendment, the tech organization Computer & Communications Industry ...

In preparation for holiday shopping, TikTok is making updates across its AI-powered ad offerings, including Smart+ campaign creation, Symphony creative tools and its GMV Max feature, which automates ...

It may be Mozilla's turn to shine, given its focus on privacy for so many years and the changing consumer climate around trust. Mozilla has designed and built a programmatic ad-targeting model from ...

The U.S. Department of Justice and Google have concluded a two-week hearing that addressed Google's monopoly in online advertising technology. Closing arguments are set for mid-November. The ruling is ...

Chime Group agency VCCP announced the addition of 3 new members to its US leadership team. Julia Morrisey has been appointed Managing Partner, Head of Account Management, Alex Little as Executive ...

Sharb Farjami, CEO of WPP Media’s North America region, is leaving the agency for what’s described as a non-competitive opportunity. It could not be immediately determined what that opportunity is.

OpenAI just launched the biggest disruption to commerce in years — AI is becoming the engine of commerce itself. This week’s release of OpenAI’s Agentic Commerce Protocol (ACP), an open-source model ...

Adapting attribution and metrics to generative artificial intelligence (generative AI) presents notable challenges, as the integration of these technologies into campaigns continually reshapes how ...