Minneapolis’s Twin Cities Pride says it is “parting ways” with Target, one of its biggest sponsors, following the retailer’s announcement that it would roll back its diversity, equity, and inclusion (DEI) initiatives.

At the time, Target committed to spending more than $2 billion with Black-owned businesses, such as vendors, construction firms and ad agencies by the end of 2025. Its programs included helping Black entrepreneurs scale their businesses, and it provided almost 8,000 pro bono hours to support local Black businesses.

Target recently became the latest company to join others in rolling back its Diversity, Equity, and Inclusion (DEI) program.

The national retail chain Target is scaling back socially progressive policies, including phasing out its diversity and inclusion policies

Critics are calling for shoppers to boycott Target over its DEI policy reversal – but black-owned brands are asking customers to keep shopping at Target stores.

Chief Community Impact and Equity Officer Kiera Fernandez cited “the importance of staying in step with the evolving external landscape.”

Even Target has turned on the Human Rights Campaign, withdrawing from the Corporate Equality Index after Trump's DEI orders.

President Donald Trump has already begun to fight DEI in the federal government and beyond. Some major companies, however, have pushed back on the trend.

Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

Discount store chain Target says it’s joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives

MN state Sen. Scott Dibble said, "Target has made itself clear" in prioritizing "President Trump's politics of cruelty, fear, and resentment."

The group’s decision is a response to the retailer’s plans to roll back diversity and inclusion initiatives, Executive Director Andi Otto said Sunday.