Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

With that said, to be successful at affiliate marketing in today’s ever-evolving digital world, you need to have a few strategies in place to optimize exposure and convert traffic to sales.

Marketing strategies can get expensive, but they don’t have to—an affordable marketing strategy can help you grow your business without breaking the bank. They might require more time and effort, but ...

8 Strategies for Expanding and Continually Reinventing Your Business Use what you have learned from your first success to expand and lead market change. EXPERT OPINION BY MARTIN ZWILLING , FOUNDER ...

Word-of-mouth advertising and viral marketing cost big bucks these days, so budget for it. It takes leverage, effort, and money to get in the public eye and stay there. 8.

Clear-cut goals are an essential part of marketing strategy development. Your small-business goals should consist of distribution and financial mile-markers that will gauge the success or failure ...

Once you know who your customer is, what they need and how your business can provide a solution, you can set goals for your online marketing strategy. Consider the following areas: Brand awareness .

Setting your business up for long-term success, rather than just short-term profits, requires focusing on customers, operations, marketing and more. Kiplinger Save up to 74% ...

Below, eight members of Business Journals Leadership Trust discuss the key elements to seamlessly pivoting a marketing strategy due to unforeseen circumstances (and why these elements are ...