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Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be ...

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Nike and Adidas are neck-and-neck in the race to outfit the world’s best tennis players with eye-watering money being thrown ...

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