Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win" commercial aired during Super Bowl LIX and featured eight female athletes,

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.

Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!

Commercials during the game in 2022 year cost an estimated 6.5 million dollars for a mere 30 seconds. While a lot of money, people tend to watch the commercials often more than the game itself, and many advertisers see a huge spike in sales and Internet traffic immediately following the broadcast.

Brands paid millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.