United’s World Cup ad strategy made it possible: Buy the white space early, and let social listening do the rest. Since the ...

Consumers complain about AI-generated content, but ad experts say AI has important place in video creation and production, ...

Three conservative candidates running for Scottsdale City Council say Axon may be behind political attacks against them.

EA's new push for in-game advertisements isn't anything new for the publisher, but it could have a real negative impact on future games.

In modern marketing, increases in activity metrics, such as clicks, leads, and reach, are often treated as indicators of ...

Electronic Arts has announced the launch of EA Advertising, a new platform designed to make it easier for brands to connect ...

Cannes Lions has always been positioned as the biggest week in advertising. But in 2026, it feels less like an advertising ...

The 2026 winners of the Guardian Advertising Awards were revealed at a ceremony in London last week (Wednesday 17 June).

Who are those friendly, informative people trying hard to tempt you into a free sample of a bite-sized morsel at the end of a ...

The song went to number one in that sizzling June, when Bjorn Borg won his first Wimbledon on hay-coloured grass, and it ...

TGA’s examples of materials and activities likely to be considered advertising for prescription medicines include business ...

Electronic Arts is bringing advertising into gameplay with partners. It starts with perimeter advertising in sports games, but the technology goes further.