Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad ...

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Scroll-stopping visuals don’t just happen—they’re designed. And behind every high-converting post or polished campaign? A ...

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For decades, pharmaceutical companies have shelled out big bucks to broadcasters to place ads between TV segments. But a pair of policies being considered by US Health and Human Services Secretary ...

Drug companies spent $5.15 billion on TV ads in 2024, a significant figure considering a recent study found that drugmakers spent almost $14 billion on direct-to-consumer ads in 2023.

Drug companies spent $5.15 billion on TV ads in 2024, a significant figure considering a recent study found that drugmakers spent almost $14 billion on direct-to-consumer ads in 2023.

Almost 50% of those drug ads were split across news broadcasters, including MSNBC, CBS News, CNN and Fox News, according to a December report from research firm eMarketer.