MediaPeachy has integrated advanced metrics into its platform to help clients make informed decisions about where to invest their efforts ...

Data provides accurate, standardised insights into audience reach and behaviour, enabling targeted advertising, and improved content strategies for better return on investment ...

Streaming giants are leveraging sports to drive revenue and expand their customer base by securing exclusive broadcasting ...

As chief human resources and strategy officer at Hazelview Investments, Mian is responsible for overseeing the corporate ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted ...

Oilfield services provider SLB has named new chief strategy and performance officers, according to a company memo seen by ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like ...

To stay ahead in the podcasting industry, it's important for brands and creators to understand the trends shaping this ...

Holt is responsible for Net Conversion’s approach to sophisticated measurement and data modeling, continuously developing and enhancing Conversionomics, the agency’s proprietary Martech platform.