After more than 50 years, how far-reaching is the NBA logo, based on your many other logos? I judge things on impact, and it’s No. 1. I speak a lot to groups and I’m introduced as the guy who ...

NBA logo creator Alan Siegel says he chose Jerry West’s likeness by accident after spotting a snapshot of the Lakers icon in ...

The red, white and blue logo came to life in 1969 by Alan Siegel, a branding pioneer whose agency created that logo and others for many major corporations: Bank of America, AARP, Xfinity, Arby’s ...