Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

As the head of marketing at a start-up brand, staying ahead of marketing trends is vital to the success of our business.

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role ...

About 40% of small businesses outsource some or all of their local search engine optimization (SEO) needs. Local SEO can help ...

While digital marketing strategies may contain similar characteristics across brands, each strategy and its tactics will look different. Strategies are not a “one size fits all.” ...

Given all of the above information, create a marketing strategy that includes a six-month plan, keywords to target, several blog topics, and best practices.

Like all marketing strategies, sending golden letters is a numbers game. One of the top agents in my office started sending letters to neighborhoods he wanted to list in, 100 letters at a time.

For example, the best marketing strategies to use for protection from 2015 to 2019, when prices were between $3.50 and $4.00, were very different than the best strategies to use in 2010-2012 or ...

3. Equip yourself with the right tools. No matter which marketing strategies you choose to include in your real estate marketing plan, there are three crucial tools that you’ll need.

After all, a marketing strategy isn’t all that useful until you start acting on it. Here’s the process I use for new businesses: Set clear goals with defined metrics for success.