Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

Creating an excellent customer experience requires adopting a people-centric approach to business decisions and actions.

Huawei’s Operations and Transformation Forum Africa 2024 opened to an eager audience of industry insiders and a lineup of ...

Amongst every brand that’s found lasting value in content, there is one theme - those with the long view are seeing real, ...

If your loyal customer base isn't enough to keep your doors open in a challenging market, here are a few strategies to change ...

The taste of sweet tea has the potential to whisk one back to childhood memories of tasting the beverage made with a family ...

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Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

From marketing on the right platforms to supporting their favorite social causes, companies will need to consider younger ...