Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

At 30|90, the team doesn’t just serve as an agency—they function as an extension of their clients’ in-house team. That close ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Discover the top influencer tools for your marketing strategy in 2025. Boost engagement, monetize, manage your deals, and ...

New releases in 2025 focus on AI integration, automation, and data-driven marketing strategies.Top marketing books offer ...

Changing markets can disrupt even the most well-laid plans. Here’s how to adjust and come out on the other side. Most trading ...